Transparency is important to me — here's how this site stays independent.
Some of the links on The Earl of Bricks are affiliate links. That means when you click on a link and make a purchase, I may receive a small commission from the retailer. These links look and work just like regular links — the only difference is that a tracking code lets the retailer know the referral came from this site.
Think of it like a friend recommending a set at the LEGO Store. If the store had a way to say "thanks for sending someone our way," that's essentially what an affiliate link does. It's one of the ways this site keeps the lights on without cluttering your screen with pop-up ads.
The Earl of Bricks currently participates in the following affiliate programs:
We may also participate in the following programs in the future, or may already have active links through them:
Here's the important part: clicking an affiliate link never costs you a single extra penny. The price you pay is the same whether you use my link or go directly to the retailer. The commission comes from the retailer's marketing budget, not from your wallet.
That said, if you do find a review helpful and decide to purchase through one of my links, it genuinely helps support the time and effort that goes into building, photographing, and writing these reviews. Every commission — no matter how small — goes right back into buying more sets to review for you.
From time to time, manufacturers or retailers may provide LEGO sets to The Earl of Bricks for the purpose of review. When a product has been provided at no cost, that will always be clearly disclosed within the review itself.
Receiving a free set does not guarantee a positive review. I call it like I build it — if a set has weak connections, questionable color choices, or a build experience that feels like sorting tax receipts, I'll say so. The whole point of this site is to help you make informed decisions before you spend your hard-earned money.
Every review, recommendation, and opinion on this site is my own. No affiliate partnership, sponsorship, or free product will ever influence a score or verdict. Period.
I started The Earl of Bricks because I love building LEGO and wanted to share honest, detailed reviews with fellow enthusiasts. That mission hasn't changed, and it never will. If I recommend a set, it's because I genuinely think it's worth your time and money. If I don't, I'll tell you why — and I'll suggest something better if I can.
In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials (16 CFR Part 255), The Earl of Bricks discloses the following:
This disclosure applies to all pages, posts, and reviews published on The Earl of Bricks.
If you have questions about this policy, please contact us through the site. I'm always happy to be upfront about how things work around here — transparency is just good building practice.